How Native Applications Extend the Value of Your Salesforce Investment

August 21, 2019

How Native Applications Extend the Value of Your Salesforce Investment

You may have noticed on the Salesforce AppExchange listing various apps as  “native”. But what does being a native app really mean? Why would native matter? Is it secure? Choosing between apps that are native and non-native may seem like a minor decision, but there are some critical differences between the two. Here is what you should consider to extend the value of your Salesforce investment.

But First, What Does Native Mean?

When a Salesforce app is native, it means that it lives entirely within your Salesforce org. Think of a native application as being part of your Salesforce instance, similar to how Chatter is. All data stored within Salesforce is automated, customized and reported using the same Salesforce tools such as workflow rules, dashboards, custom fields, etc.

What Is A Non-Native Salesforce Application?

When an application is non-native it means it does not live 100% within the Salesforce platform. There could be elements of the application within Salesforce making it a “hybrid” app, but the app can be hosted somewhere else, which means the data may enter and leave the platform.

Why Does Native Matter?

Salesforce has built an industry leading platform which allows its customers to leverage the infrastructure that supports their CRM application. So when you’ve already invested in Salesforce, it makes sense to leverage your investment with native applications that are secure and scalable.

Native applications utilize the same security protocols and familiarity that Salesforce has built which eliminates the need to manage multiple security policies and procedures. With a non-native application, your data can be exposed. Hybrid apps may come across as secure, but they may not be using the Salesforce security and sharing settings. Without third party applications, your data remains yours and lives in Salesforce without the worry of it being sent or stored externally.

Even More advantages of using a 100% Native Salesforce Application:

Easy integration with other apps to enhance your Salesforce platform

Speed and Agility to avoid connection issues or loss of data

Upgrades and updates are made easier too because they can be done in one place and are made instantly available

Unparalleled Security and Compliance

No costly integrations

Customizable to your liking by adding custom fields, workflow rules, etc

Now that we have covered the basics of what Native is, what’s one app that is not only 100% Native on Salesforce but can take your digital experience to another level?

That’s right... OrchestraCMS by Bridgeline!

With OrchestraCMS and Salesforce, leverage powerful business data to target and personalize the right content, to the right person, at the right time — on any channel or device.  Our product is not only 100% native on Salesforce, but it’s  enterprise class and addresses issues an organization might face such as: security, authoring, and personalization of content.

Unparalleled Security & Compliance

OrchestraCMS leverages all the robust security capabilities of the Salesforce platform. Publishing workflows and approvals, versioning and governance capabilities ensure your organization’s content and data is compliant and meets your industry’s regulatory requirements.

No Costly Integrations

Because OrchestraCMS is built natively on the Salesforce platform, there is no integration required. We seamlessly leverage your current investment at no incremental cost. This means less time spent managing, building or maintaining custom connectors and more time focusing on your organization’s core competency and business rules.

Speed & Agility

Anything that exists in Salesforce is auto-discovered and made available to surface in OrchestraCMS as content - in real time. This means your organization enjoys the agility of the cloud, infinite flexibility and the extended functionality needed to easily deploy and scale next generation digital initiatives faster with less risk to improve your bottom line.

Rethink the Digital Experience

OrchestraCMS extends the value of Community Cloud and provides more features than a typical CMS. For employee communities, we connect them to the systems, applications, people and processes that drive productivity and contribute to the success of your organization. With OrchestraCMS, your partners have easy access to the content that engages, educates and empowers them to be effective, efficient and drive revenue. In addition. OrchestraCMS provides a personalized and engaging digital experience for customer communities.  OrchestraCMS by Bridgeline has revolutionized the content management industry and empowered Fortune 500 and 1000 customers across the globe. We help our customers create compelling digital experiences for their customers, partners, and employees; by uniquely combining content with business data, processes and applications across any channel or device.  Our customers find us most beneficial when used as an enhanced version of Community Cloud.

Along with the advantages of native criteria, OrchestraCMS includes Lightning components which allow you to drag and drop existing content onto a Lightening Community page using Community Builder without the need of coding!


When you’re evaluating different applications for your company, think about how much you have already invested in Salesforce. You can be confident in the security of your data and the performance of your processes by making sure your application is 100% native. With OrchestraCMS by Bridgeline, you can drive engagement, increase self-service and empower your content authors across your organization on a single, secure platform!

If you want to learn more about how we extend the value of Community Cloud, contact our team of experts. We would love to hear your thoughts! Is your organization a Salesforce customer? Which apps are your favorites? Let’s start a conversation!