Engage and Convert More Customers with Personalized Marketing

April 5, 2018

Engage and Convert More Customers with Personalized Marketing

When it comes to a unified customer experience, personalization is a necessary enhancement. The best way to do this is by knowing your customer and tracking the data that provides insight to their browsing behaviors, buying processes, likes, dislikes and more.

Why is personalized marketing important?

According to this article from Forbes, 96% of marketers agree that personalization advances customer relationships and 88% have reported a measurable lift in business results from personalized marketing campaigns. Further, these marketers are also employing multi-channel approaches, implementing personalization across email campaigns (72%), websites (57&), mobile sites (28%), web apps (20%) and mobile apps (18%).Personalization starts with relevant content.

We’ve said it once, we’ll say it again – content is king, especially when it comes to personalizing your marketing campaigns and truly reaching the customer where they want to be met. This goes far beyond inserting the person’s name in the subject line or body of the email, and doesn’t necessarily indicate that you (or your salesperson) took the time to type up a one-off message specifically for that person. In fact, email personalization boosts open rates by 26% and click-through rates by 97%. Yes, this means that you need to make the customer feel special and we all know that buying is an emotional decision.

Rather than letting a consumer get lost in the crowd with mass marketing via generic emails and robotic chat responses, connecting with them on a personal level – and paying attention to their unique wants and needs – gives them a sense of identity and your business a level of rapport.

Responsive design increases customer responses.

Personalized marketing does not end with messaging, as responsive design and mobile-friendliness become important factors in search engine rankings and user experience (UX). With the rise of mobile devices and their use for internet activities, it is imperative that your website has responsive design and mobile-friendly features to keep your customers from bouncing away and going to your competitors’ sites instead. Simply put, you must make the customer experience as convenient and easily-navigated as possible.

Getting personal when it comes to targeting potential customers isn’t going away when it comes to developing successful marketing strategies and driving conversions. Luckily, we have more information about personalized marketing - meet Bob, and tap into the power of personalization!