Challenge

SportClips Haircuts is a national sports-themed haircare franchise for men and boys. They needed to update their digital presence to facilitate the exceptional growth and seamless management of one of the fastest growing franchise networks with consistent branding and localization.

Provide Scalable eCommerce Solution

Migrate 1800+ sites and update legacy website platform without interrupting daily business operations.

Distributed Website Management

Ability to control website content and online campaigns at a national and local level.

Support Local Franchisees

Provide targeted content distribution and optimize franchisee sites to rank well on search engines.

Solutions

Bridgeline empowers SportClips Haircuts to manage eCommerce, targeted content distribution, and marketing automation while driving in-store traffic and conversions on one powerful platform.

Centralized Administration of Franchisee Microsites

Seamless management of global branding standards for corporate site and 1,800+ franchisee microsites.

Corporate & Franchise Intranet Portal

Facilitate internal communications, collaboration and education.

Greater Velocity to Market

Quickly spin up professional and branded sites for new franchise center locations.

Marketing & Social Content Syndication

Replicate website updates and campaigns with distributed content and segmentation capabilities.

With the implementation of their powerful new website platform, SportClips Haircuts has built success by efficiently marketing themselves online both locally and nationally. Since launching their new website, they’ve been named on the Entrepreneur’s list,“Top 500 Fastest Growing Franchise,” and Forbes’ list, “America’s Best Franchises.” They’ve also greatly increased email opens, web traffic and sweepstakes participation.

Case Study:

SportClips

A Scalable Solution for a Fast-Growing Franchise