Case Study:

ESL Credit Union

Transforming the Mobile Banking Experience for 330K Members


ESL Federal Credit Union is a full-service financial institution providing personal and business banking, as well as wealth management services to 330k members in Rochester, NY. They needed to update their website to stay current with emerging eCommerce trends and new corporate information, and to provide an engaging user experience for members

Manage Content & Data Internally

Ability to control website content for over 20 branch locations without the need to code or outsource.

User-Friendly Member Experience

Provide organization and consistency for credit union members to find the information they need.

Provide Effective & Engaging Content

Engage site visitors with information and offers to address their needs and convert them to members.


Bridgeline empowers ESL Federal Credit Union to internally update company information and manage content, marketing automation and online experience for members on one powerful platform.

Powerful CMS to Manage Content & Data

Revamped design is maintained on one central CMS providing the ability to manage SEO and update content internally for 20 locations. Specific audience segments can be targeted with personalized offers.

Provides Efficient Online Banking Experience

Updated site infrastructure enables secure login and form encryption, feed of real-time mortgage rates, mortgage and loan calculation tools and third-party chat integration.

Implement Marketing Automation Workflows

New marketing automation capabilities enable tracking customer behavior from online login to in-store visits. Administrators can also track effective campaigns and allocate marketing spend accordingly.


Overall Increase in Web Traffic
Increase in Mobile Traffic
Increase in SEO Terms
William Freeman
VP of Marketing

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