Case Study:

The UPS Store

The UPS Store Seamless Site Management from Corporate Sites to Franchisee Microsites


The UPS Store is the world’s largest franchisor of retail shipping, postal, printing and retail service centers maintaining over 4,700 independently owned locations. Their goal was to update their global corporate site and syndicate to franchisee microsites while providing the ability to run local marketing initiatives.

Provide Global Website Update

Update legacy website platform without interrupting daily business operations.

Centralized Website Management

Ability to control website content and marketing campaigns at a national and local level.

Integrate The Digital Experience

Provide a platform to manage all business processes with one comprehensive solution.


Bridgeline empowers The UPS Store to manage commerce and content at scale.

Centralized Administration of Franchisee Microsites

Seamless management of global branding standards for corporate site and 4,000+ franchisee microsites.

Corporate & Franchise Intranet Portal

Facilitate internal communications, collaboration and education.

Unified Commerce Solution

Attribute orders to franchise center locations with job queues and fulfillment in store.

Marketing & Social Content Syndication

Replicate website updates and campaigns with distributed content and segmentation capabilities.


More Time Spent Onsite
Increase in Rankings for Non-branded Keywords
More In-store Conversions
Kiran Misra

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