Case Study:

Triumph Motorcycle

Facilitating B2B, B2C and Mult-imarket Sales


Triumph Motorcycles, the largest British motorcycle manufacturer, needed to update their USA/Canada Shop website to reflect emerging eCommerce trends, support Supply Chain Logistics and accommodate B2B and B2C sales needs.

Provide Total eCommerce Solution

Update site and integrate Supply Chain Logistics to accommodate U.S. and Canadian markets.

Centralized Management

Ability to control website content and online marketplace of B2B and B2C product lines.

Balancing B2B and B2C Sales

Enable Direct-to-Consumer sales while supporting B2B dealer network on one effective online channel.


Bridgeline empowers Triumph Motorcycles Ltd to manage eCommerce, dealership relations, general content and marketing automation on one powerful platform.

Multifaceted & Unified eCommerce Solution

Deployed in the U.S. and Canada markets, this new site has unified B2B and B2C product line offerings and content on one site.

Direct-to-Consumer Product Line Management

Integrations with UPS Logistics, eBay and Amazon marketplace enables sales of motorcycles, parts, accessories, clothing and merchandise on one site. Customer journey is tracked from click to ship.

Strengthen Dealership Relations

Provide an effective online channel to satisfy the needs of their dealership network with sales attribution and independent incentives for online orders.


North American Dealers Servicing Online Orders and Parts
Increase in Mobile Traffic
Increase in Online Revenue

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